5 Rules of Content Writing - Learning from the Bible
(How to Design, Develop, and Implement Courses
and Trainings)
According
to the Genesis I,
God first created the heaven and the
earth. The earth was created formless and there was darkness all
around, so God said, “Let there be light,” and then there was light.
Then God named the light, Day, and the dark, Night. Then God made
the sky before he rested. The next morning, he separated the
dry land from the water on the earth. The land he called Earth,
and the water, Seas. Thus, God continued to add more details to
the world and after completing his work, on the seventh day he rested.
Are you wondering what I am talking about?
Well, I am talking about learning instructional design from the
creator of the universe. Let us see how he created something as
complex as our world, and something that would’ve worked just fine,
if he hadn’t created man or...the blame-worthy woman who succumbed
to the Satan’s awful trickery.
Note that God didn’t begin to detail out the world right on the
first day. Also note how he moved a lot slower in the beginning.
He worked with two huge chunks of content, to make the heaven and
the earth, and then he drew a line between them in form of the sky
to keep them separated. Next he named them. Do you see how careful
he was? Our scientists no doubt have learned the scientific technique
from God. Then God introduced more complexities into his creation,
but he did so purely on the basis of need. He saw darkness on Earth
and so he created light (and named it Day.) He didn’t include any
redundancy into his design. Thus, he continued – and by the end
of the seventh day, he had created this beautiful world, which’s
been working just fine so far; and if we humans don’t mess it up
for ourselves, it would continue to work smoothly for all eternity.
We can learn from the methods God employed to create our little
learning experiences.
Five Steps for Creating Effective Learning Content
Five important steps in the content creation process may be distilled
from this.
- Begin simple and small.
- Build and reinforce terminology.
- Establish Connections based on the Requirements.
- Increase content complexity as the course/training progresses.
- Allow concept-setting time for yourself and for your learners.
1. Begin Simple & Small
(God first created the heaven and the
earth...)
This applies to the design process as well as to the output of your
design activity. Don’t plunge into the details of the design document
the moment you return from your Project
Manager’s cabin. Relax. Find a blank sheet of paper. Add the
Audience Profile and write the Course/Training Goal.
Now reflect upon the competencies that the learner would need to
successfully accomplish to the Course/Training Goal – write them
down too. After getting it all together – begin to design. Once
again, begin simple and small. Let the learner become acquainted
with the content first.
2. Build and Reinforce Terminology
(...Then God named the light, Day, and
the dark, Night...)
After helping the learners understand the basics, you need to make
them comfortable with the terminology. Let them practice the terminology
a little. Create short games and activities around it. Remember
that if they become comfortable with the terminology, they’ll find
it easier to climb when the gradient becomes steeper still. (Refer
to Bloom’s
Taxonomy – BL1.)
3. Establish (Schematic) Connections based
on the Requirements
(...and there was darkness all around,
so God said, “Let there be light,” and then there was light...)
Remember to probe the schema of your learners. Try to project
their immediate needs and attempt to meet them through your content.
Don’t add anything that your learner doesn’t need right then. For
example, if the goal of your Portraiture Course is to “create recognizable
portraits” don’t tell your learners about the differences in the
pencils that may be used to create the portraits. You might want
to tell them about it at the end of the program, but not in the
middle. Right now, look for connecting the content with the learning
needs of your audience.
4. Increase Content Complexity as the Course/Training
Progresses
(...Thus, God continued to add more details
to the world...)
Of course, your learner needs to accomplish the Course/Training
Goal, and if the goal requires a higher-level skill, your course/training
program will need more complex content. At this point in the training
program, the learner is already confident of the basics, has learned
to use the relevant terminology, and has experienced the overall
relevance of the program. Now is the time to steer the learner into
the arena of more complex concepts and fill in the details, which
will now be a lot easier to understand.
5. Allow Concept-Setting time for yourself
and for your learners
(...and after completing his work, on
the seventh day he rested..)
Remember that even God decided to take a break after his work was
done. You need to do the same. It will help you see the issues (if
any) in your content and fix them in time. Your learners too need
some concept-setting time. It’s a bad idea to end the class when
the learner has just reached the learning goal. As the learner is
new to the content, he or she would need some time to reflect upon
it. This reflection time will help buttress the learning further
as the learner could then get the doubts resolved and feel more
confident and satisfied with the training program.
Let us learn from the Master Creator :)
- Author:
Shafali R. Anand
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